Football Australia Reveals Long-Term Partnership with Allianz Australia

Football Australia has announced a new partnership with Allianz Australia, designating the global insurance leader as the Official Insurance Partner for Football Australia and its National Teams. This includes the Subway Socceroos, Matildas, Youth Teams, CommBank Pararoos, and CommBank ParaMatildas. The collaboration marks a significant step in advancing Australian football and aligns with both organizations’ dedication to growth and development in the sport.

Allianz, known for its global support of football and major sporting events, continues its tradition of fostering community support and inclusion through sports. This partnership perfectly matches Football Australia’s core values and vision.

James Johnson, CEO of Football Australia, expressed excitement about the partnership, highlighting the alignment of shared values between the two entities. “We are excited to welcome Allianz to the Football Australia family. Their commitment to inclusivity and community empowerment aligns with our vision for Australian football. This partnership will provide essential support to our national teams and inspire the next generation of talent. We look forward to a successful and collaborative relationship,” Johnson said.

Richard Feledy, Managing Director of Allianz Australia, reflected on the company’s global sports dedication and its impact on communities. “Partnering with Football Australia underscores our global commitment to sports and the value it brings to our communities. Given Allianz’s extensive involvement in stadiums worldwide and support for international football, this collaboration is a natural fit. We believe in the power of sports to promote diversity, well-being, and unity. Through this partnership, we aim to inspire future generations of football fans,” Feledy added.

Key elements of the partnership include:

• Official Insurance Partner: Allianz Australia will be the Official Insurance Partner for Football Australia and its National Teams.
• Branded Assets: Allianz Australia’s logo will be featured on the training and off-field gear of the Subway Socceroos, Matildas, CommBank ParaMatildas, and CommBank Pararoos.
• Support for Para-athletes: Allianz continues its support for para-athletes as the Official Partner of the CommBank ParaMatildas and CommBank Pararoos.
• Global and Local Presence: This partnership builds on Allianz’s global football history, including affiliations with Bayern FC and Allianz Stadium (Sydney Football Stadium), enhancing its connection to the sport.
• Inclusivity and Diversity: Football in Australia represents over 200 cultures and includes 2,300 grassroots clubs, promoting an environment of inclusivity and diversity. The collaboration reinforces Football Australia’s commitment to creating an accessible and diverse sporting landscape.
• Empowering Communities: Football is the leading sport for Culturally and Linguistically Diverse individuals in Australia, highlighting its broad appeal and importance.

Additionally, this partnership will lead to an upcoming Allianz Australia Paris 2024™ marketing campaign, set to launch before the Matildas’ first match at the Olympic Games on July 25th.